Computer graphics is the art of ordering information so it can be turned into something graphic, which can be quickly read by anyone.  It’s a complex art form which reorganizes jumbled mess, and is able to convert a page that gathers data and information which makes the reader lose interest, into an attractive graphic piece, focusing the attention on the viewer.  Stories narrated with visual elements

Since the end of the 1970s, infographists together with visual journalists from all continents, created a non-profit organization, named Society for News Design (SND) to encourage the development of publications which are more accessible to readers, causing a visual revolution. In charge of managing the awards since 1993, are Malofiej, so named in honor to Alejandro Malofiej, cartographer and pioneer of computer graphics. With these awards, the best graphic work is recognized, published in print and ‘online’ worldwide.

Today I would like to introduce you to the three current and most important infographists, members of the SDN, and true, tremendously inspiring examples to follow:

Francesco Franchi:

This Italian designer is the art director for the magazine IL (The Intelligent Lifestyle); master of information, and manages to encourage the critical thinking of the viewer through beautiful images.  Conscious of the importance of the content, computer graphics works like a language; storytelling where information is interpreted through a process that involves all the participating agents. One of its characteristic features, that makes it visually recognizable is its attractive color palettes, which despite being conditioned by the cream of its pages, achieves a spectacular color result. Recently, Designing News published a book about computer graphics.

Francesco Franchi 01 Francesco Franchi 03


It’s a studio consisting of Pablo Sánchez Galeano and Francesco Furno, but not just any studio…They themselves are defined as «a creative design studio, all about relaxation, good vibes, emotions and a great love for computer graphics» Their work can usually be seen in the magazine Yorokobu. Their style is based on iconization, basic shapes, almost geometric ones, made up by lots of of spot colors, or lines of constant thickness (the so-called “line craft” style). Their philosophy is based on having a good time while working, because they love what they do and the reader picks up on this, who will also have a good time whilst looking at their work.

Rajaelcoco 02


Jaime Serra:

Is the computer graphics editor and illustrator for La Vanguardia.  A At the beginning of 2012, he was recognized by Society for News Design as the most influential infographist in the world during 1992-2012.  His work has been displayed in Washington D.C., Buenos Aires and Barcelona.  He is one of the exponents of the revolution in the language of computer graphics, due to his aesthetic criteria and themes which don’t adhere to specific style.

He uses  foundations as diverse as animation, graphic artwork, participatory art or performance to tell his stories, which are clearly recognizable for their sense of sharp humor.

Jaime Serra 01

Jaime Serra 02