White can be tranquil. Sterile. Bright. Cold. Serene. Pure. Clean. It can provide a base for other colors to POP out of. Or be the color to define itself against another. It can be used visually to create a fresh beginning, to wipe the slate clean. It is the light to black’s darkness.
Babies are born into this world with a perfect white balance, ready to immerse themselves with life’s vivid spectrum. And yet, along with black, it is also the color most often associated with death, a reinforcement of some cultural and religious beliefs whereby one life ends, another starts.
When it comes to imagery, white’s importance lies in the fact it is achromatic, meaning it can reflect all visible light of the spectrum. Discover some of our recent favorite white themed images here: