Featured on the blog today is Fotolia contributor Mirko Grisendi aka hurca.com and his collection of over 1000 vector files that all feature a simple and straightforward style. With a handful of colours, stylised forms and a fresh style, Mirko is able to easily communicate a concept or an idea without needing to add too many words. Let’s hear more about it from Mirko!
Hi Mirko! Tell us something about yourself and how you start to collaborate with Fotolia?
Hello! I’ve been working in design and communication since the ‘90s and I’ve worked with print media, the web, comic books and videos. I discovered Fotolia a couple years ago when I was purchasing photos, videos and illustrations for my graphic projects.
I especially enjoyed the vector illustrations and decided to play this game trying to create the same items I was buying.
Today, I have more than thousand vector files published on Fotolia and, after two years, my sources of inspiration and motivation continue to grow.
Can you tell us something about your creative process? How long it takes to complete each work?
I chose the “essentiality” as a constant for my jobs.
As suggested by Fotolia’s philosophy, the images must leave space for the imagination of those who will use them. The challenge is therefore to create subjects that lend to reprocessing or to the user’s completion on the use that will do.
Therefore, I often create three or more chromatic variations of the same illustration. With some projects, I choose not to ask for everyone’s opinion, preferring to redraft the form, graphics and colour with every new person and imagine many different possible applications. I spend several hours on more complex and detailed subjects, but generally, when the idea is already clear and the subject uncomplicated, the picture will take shape within a few minutes.
What inspires you?
I like to cast a wide net, especially with projects on current affairs. Simply having a chat with friends and family or spotting an image on the street can trigger an idea for an interesting subject to represent. The next step is to seek a balance between style and concept to get the picture ‘talking’ and achieve a balanced and pleasing composition.
Are there artists who you admire and who inspire you?
In addition to the great masters of Impressionism and abstract artists, I admire a number of contemporary artists including: Oivid Hovland, Yakai Du, Eleanor Davis, Mauro Gatti, Christoph Niemann, However, I couldn’t say how much these influences are evident in my work. I often like to change technique, subject and style so it is likely that there is something of each of them in my illustrations.
Which are your bestselling works on Fotolia?
The works that are often downloaded are mostly clipart as opposed to more complex or detailed illustrations.
Why do you think these have been successful?
Projects that get right to the point feature subjects that are capable of capturing people’s attention. They provoke an immediate reaction and are valued for this reason, rather than for their symbolic importance.
Approval ratings are influenced by the choice of colours used. Some colour combinations seem to work better that expected. These include, for instance, images with more neutral colours and with few tonal variations.
For some subjects, I create a more extensive series wherein each image represents a variant of the same topic, as in the case of the series inspired by the Lego® bricks.
Thanks Mirko for this super nice interview!