Notice an influx of adorable puppies everywhere you look this month? Last Wednesday saw puppy lovers are rejoicing in honor of National Puppy Day.
But today isn’t the only time puppies are reigning supreme in our hearts and minds. Recent data from a number of sources shows our affinity for puppies is increasing. According to Nielsen, the always popular Puppy Bowl XII holds the prestigious title of No. 1 social non-Super Bowl event in all of television, with #PuppyBowl trending on Twitter, Facebook and Instagram; and puppy adoption searches spiked when Puppy Bowl XII premiered (Source: Google Trends).
Marketers, advertisers, communication pros and other creative have taken notice – it’s clear that our hearts melt when we see these smiling pups.
Ever find yourself part of a cats vs. dogs argument? We can settle that for you. According to data from the Adobe Stock/Fotolia team, images of puppies are downloaded 61% percent more than kittens. Dogs, too, have the edge over cats with 22 percent more downloads.
While all puppies are drawing attention, certain breeds are clear favorites. Data from the Adobe Stock/Fotolia team shows that Golden Retrievers and Labradors are the most downloaded puppy photos, with Bulldogs, Beagles and German Shepherds not far behind.
At the local SPCA in Santa Cruz, California, puppy photos play an important role in attracting potential customers. “Social posts involving puppy photos generate some of the quickest responses and higher volumes of ‘Likes’, ‘Loves,’ and comments than most posts,” says Mandi Hart, Shelter Manager of Santa Cruz SPCA and Humane Society. “As soon as our puppies hit the website, adoption interest does increase. In the instances where a potential adopter comes to see a puppy but realizes their schedule isn’t conducive to the amount of work a puppy requires, we are often able to match them with an adult dog needing a home. That’s always a plus and we have the puppies to thank for that!”
Hart says there’s an art to a good puppy photo that draws in the most responses and comments: focus on their puppy expressions! “We find that close up puppy ‘busts’ tend to be the way to people’s hearts. Something about those large curious eyes, smushy faces and overall innocence immediately turns people of all ages and sexes into complete mush,” says Hart. “We make sure our photos are crisply focused and set either against a light colored background or a natural setting. It also helps to run the photo through a color popping filter that increases the contrast and dimension of their eyes, noses, fur, coloring, and expression.”