Images play a crucial role in marketing, communication and advertising, especially in the digital age. Companies of all kinds and sizes are well advised to opt for the right images and incorporate them into their strategic decisions – so far, so good. But why is that so and what makes images so powerful in their impact? We’ll tell you.

We present our seven good reasons with a little help from Adobe Slate: We love the free storytelling app that allows you to create stunning presentations at a professional level in minutes! Fantastic layouts by a touch of your hand, intuitive and entirely without coding or design skills.

Here is our very own Adobe Slate “Why images matter” – enjoy!

In this gallery you will find all the images we used.