Unless you hate money, or are really shy about your talent, there’s no excuse for poorly chosen keywords. Why spend all the time and effort producing beautiful work, only for it to be buried by 50,000,000 other files? Make your work visible by following our guidelines to keywording.
Order of Importance
Your keywords need to be inserted hierarchically, starting with the most relevant words. The most relative/important word goes first; the second most relevant word goes second, and so on. The first few keys words (the most important ones) should be visible aspects of the image, so a good method to choosing your keywords is to describe your image.
Buyers already know which images they are after, so you as a contributor should aim to help the buyer find their image, because it could be your image. Think like a buyer, if you were searching for the image above, what words would you use?
Keywords: Family, park, picnic, parents, child, camping
Think of your image as a “zoom in”, “zoom out” movie shot, starting in with main objects/subjects, and zooming out to the rest of the frame. This technique will ensure you cover all items in the frame, breaking it up to a close-up, medium shot and a long shot.
This step should not be mixed up with the step above. Start with the most relative motives and then zoom out.
Keywords: Family, park, picnic, parents, child, camping, food, bread, salad, table, tent, trees, grass, chairs.
Representative & Conceptual
After you have described what you see (mentioning the most prominent motives and actions) it’s time to move on to the conceptual terms, meaning words relative to the theme, feelings or concept of the scene.
Keywords: Family, park, picnic, parents, child, camping, food, bread, salad, table, tent, trees, grass, chairs, happiness, together, childhood, quality-time, wholesome
Including irrelevant keywords actually hurts your visibility on the site. Consider how the customer searches for content. The more customers search for content that results in irrelevant files the less likely they are to return to the site.
30 is plenty
We have condensed our keyword count to 30, from 50. Separate every word by a comma “,” for it to be recognized as a single keyword.
What not to include
- Camera or file info (4k)
- Irrelevant words (will result in file refusal)
- Overly descriptive terms
So, there you have it. Get your work seen, help customers find what they’re after, and make money!