Understanding color and the impact it has on our minds and attitudes is essential to making marketing-smart color decisions. We’ve explored this reality with a few colors already, gold and purple. Let’s take a look at the color pink and what its meaning.
Depending on the shade of pink used, its usage has the power to direct communication in a powerful way. Generally speaking, every variation of pink can be either stimulating or calming. The word itself conjures up a variety of different images and concepts and is often associated with love and romance.
It is a stylish color and while generally considered feminine, it’s not just for girls! Pink is trendy and playful and is surprisingly popular in web design. And this Autumn/Winter it’s sugary shades of bubblegum pink that are dominating the trends. Think pink! And get inspired by our “frozen pink” gallery.
By Aurore Campbell