A new trend is emerging in Tokyo in which people are turning the camera on their cameras. For the majority of us the camera is purely an accessory to capture moments. The phenomenon of ‘street style’ photography has remained a predominant medium over the last decade, shutterbugs and fashionistas alike head to the streets to photograph and chronicle fashions and trends around the world. In Tokyo however there is an emerging movement in which it’s not what you photograph, but what you’re using to photograph.
Cameras are becoming a statement. It is not uncommon to see on the streets of Tokyo vintage cameras looped around young Japanese necks, or cameras accessorised with photographic as well as novelty add-ons. It’s a strong sentiment in the face of the rising dominance of smartphone photography as many manufacturers seek to rival traditional cameras with that of the smartphone.
You can view the full gallery of cameras snapped on the streets of Tokyo in the blog Tokyo Camera Style. Proving that the trend is taking off in other cities you can also check out and compare the cameras caught in cities such as San Francisco, New York, Seoul, Perth, Beijing, Amsterdam and Oslo in their respective dedicated snapper street blogs.
Here’s some of our favourites: