Recognise these little guys? If not, you need to grab a copy of Despicable Me and go watch (right after finishing this blog post of course!). They are one of the many delights of the Universal Studios movie which have now inspired Pantone’s new energising colour, ‘Minion Yellow’; the first colour to be introduced to their colour spectrum (currently comprising over 32,000 colour ID’s) based on a Hollywood movie character.
Mirroring the theme tune of the second Despicable Me installment ‘Happy’ by Pharrell Williams, ‘Minion Yellow’ is a bright, positive and overall happy colour. “Color is contextual and right now there is a desire for colors that are more vibrant and uplifting. This is especially the case with the yellows, so given the worldwide popularity of the Minions, it seemed only natural to name a color after a character for the first time in our history,” said Laurie Pressman, Vice President, Pantone Color Institute. “When developing the color, we worked directly with the animation team at Illumination, and we thoughtfully considered the characters’ aura to ensure PANTONE Minion Yellow is the exact right hue.” (Source: Pantone).
It’s an incredibly smart move from Pantone to capitalise on the popularity of the move franchise (a third movie is tipped for release in 2017) and of Universal to highlight an untapped market, however it’s a commercial partnership that has not gone without it’s share of criticism within the creative world.
What are your thoughts? Are you happy about the introduction of ‘Minion Yellow’ or do you find it utterly despicable? Let us know!