OK it’s not the same fruit (a strawberry on Fotolia, a tomato in advertisements), but this is exactly the same concept using the same visual identity. And what a tasty lookalike! The first campaign was for the “Swiss fresh burger”, and the second one is from a Swiss advertising campaign. Is it inspiring, plagiarising, or a fruit smoothie mix? I’m not sure; the fruit got my tongue!

– Joe La Pompe

 Fotolia’s image

Yummy berry.

 Advertising matches

langue2003duvalguillaume

langue2012rufLanzZurich_600px

Discover all the series of Joe La Pompe on Fotolia’s blog, and Joe La Pompe website.