With over 35 million images on Fotolia and over 5 million users we have been able to analyze not only the trends that have transpired over the course of time, but also ones that look set forth to emerge in the forthcoming year.

Stock imagery has traditionally been considered to be relatively stable however due to the fundamental nature for every business to stay relevant, clients want fresh content that offers them choice, whether that be more conservative ‘stock’, or something more unique and edgy.

We’ve put together some of the trends that we predict will be becoming more prominent for businesses and creative alike.

Age shows no barrier

Age really is just a number and images highlighting people of different ages participating in activities that don’t fall under the realm of their usual stereotyped definitions will not doubt become more popular.

A variety of different aged people (particularly in groups) is also important to consider when choosing your subjects and capturing them as naturally and realistically as possible. Remember that as the population as a whole gets older due to a longer life span companies are increasingly targeting them.

happy elderly couple coming home with groceries on golf cart

‘Tweens’, typically considered to be those that are no longer children and yet not yet teenagers (between 10 to 12 years old), are also a demographic that is highly recommended to include in your images particularly in terms of the consumer market.

Family Matters

The make-up of families has transformed over recent years; we live in a day and age now where anything other than a 2.4 children family is no longer considered unfamiliar territory or a rarity.  Children growing up with two fathers, two mothers, stay at home Dad’s, working mothers, parents of different age ranges, with their grandparents or with siblings with different ethnic backgrounds. These are all regular familial set-ups that are reflected in today’s society and as a result need to be represented in the type of imagery we offer.

Father Holding Daughter

Green is the New Black

Respecting our planet has become a big issue and one that increasingly affects our daily lives as we look to preserve and maintain it for future generations. Images showing the diverse methods in which we as individuals can act more sustainability and do our bit for the environment are important to bear in mind. Depictions of recycling for examples as well as fair trade and organic food, and their origins, green energy and products.

Lettuce sprouts field

The World is One Big City

For most of us now, the world, despite its vast expanse, is becoming smaller than ever, the ease of low-cost flying and transcontinental business partnerships mean that more of us are able to see more of it than ever before. Localized images are therefore extremely important. As we all know, images of big cities and famous landmarks are fantastic sellers but where there is a need is for images representing small towns, villages, local landmarks in lesser known areas as well as locals going about their daily business.  When it comes to shooting big cities the more impressive, the better. Go for scale and detail. Highlight the beauty, uniqueness and intricacies.

shanghai elevated road junction panorama

Staying Connected

Technology is transforming our worlds at an unprecedented and rapid level. As technology diversifies and updates, so to do images that represent it. However not all opinions of technology and the effects it’s having on the world are always positive. This too needs to be represented. We have never been so well connected, but is this always a good thing? Can we ever escape and switch off. An ever-increasing argument in today’s society, it’s something that too needs therefore to be addressed in imagery.


Off the Beaten Track

Leave the map at home and explore! Go wild, scenes of natural beauty whether that is landscapes, weather fronts or wildlife are increasingly popular. There is nature all around you whether it’s on your doorstep in suburban settings or in exotic, far-away lands. A holiday safari, mountain trekking or simply just a walk in your local park there is natural beauty to be enjoyed and photographed!

Hike in mountains 


double exposure of businessman and cityHave fun with images. Often big companies have dedicated designers to transform photos however those that are smaller or individuals that want to buy an image and use it straight away are often looking for something more unique, fun and original.

Post-production is a great way to achieve this, cropping your images into different formats, Square, panoramic or letterbox. Double exposure or layer manipulation is a simple, yet effective way of creating a whole new visual dimension! As well as creating interesting collages.

Experiment with the medium!

 2015 looks sure to push even further the boundaries of stock photography. No longer is it an industry associated with tradition and conservatism. We value every single one of our contributors and the amazing range of talents and artisan skills they bring to the site and look forward to the diversity of images we are sent in the forthcoming year!

Happy Snapping!