In early stages the invention of motion pictures was just that: a picture in motion.  One shot was set and waited for the film reel to run out. It was interesting to see something moving on the theatre screen, but the film, television and now video we see on the Internet wouldn’t exist in this form if someone hadn’t tried to combine 2 or more shots together and realize that it can tell a story.

We at Fotolia have some great one-shot videos online. In these seconds of greatness contributors dedicate a lot of time in planning, creativity and money in production. These videos can be special in so many ways: exceptional photography, special content that is really hard to find elsewhere, charismatic models as subjects, but maybe, and most importantly, they can tell a creative and clear story in one shot.

Let’s say you are in the country or in your back yard and want to shoot something commonplace like bees heading into flowers. Take one wide shot of a bunch of flowers and bees flying around.  Change the angle and take a closer shot of 2 or 3 flowers together. Change the angle again and frame one close-up of a flower, begin shooting and wait for the bee to fly into the shot, do her thing and fly out. Change the angle again and take one more close-up of another different coloured flower and wait for the bee. If you have good macro lens, go with extreme close-up and show a bee collecting pollen in more detail. Always try to get a bee fly in and out of the shot. If the bee spends too much time on one flower, wait for another bee. Then for the end you can go creative and find a bee yard and take one or two shots of it with different angles and frame wide. With so many different clips you are almost certain that the buyer will find exactly what he is looking for.

Don’t worry about shooting in a specific order, but always keep in mind the client/editor that would like to have another POV (point of view) or use of another lens to get a shot with a different DOF (depth of field)

If you want to film your baby eating lunch, start with close-ups of food preparation, but as we all know with babies, you can’t get them to do things when you want. So best to capture a range of shots, from the preparation of peeling the vegetables, making it into a puree, to the actual eating, and of course, the inevitable mess that proceeds.

The buyer wants to get usable shots that a professional editor can use to edit the final video. And don’t forget the rule of editors to leave always one second before or after the main scene.

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