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Eric Renno, aka TipSquirrel, our  fab guest Photoshop Guru is on hand again, this time to give us a detailed, step-by-step tutorial. Over to you Eric…..

From time to time I like to recreate logos and idents that I like the look of, or have a strong font (I do like my fonts!). When I do it’s usually for the amusement of my family as I like to change them to read ‘Grandad Wobble’, the name my children and grandchildren have come to call me.

One of the more popular ones I’ve done of late was this one based on a certain US TV show, and I thought I’d take the opportunity to share how in this post!

The Assets:

Images:

#58758282 – Cheering crowd at concert by erika8213

#47646047 – Mic. Classic Microphone on a stand. Isolated by jojje11

Font:

Kaufmann Regular – Available from your favorite font provider.

Step 1 – Create a Document

For this example I’m going to create the image for Facebook, so my document doesn’t need to be too big, 950px x 950px will be fine.

Step 2 – Bring in The Crowd

There’s a few ways to place the Cheering Crowd layer into your document, drag and drop it in, open it and copy it across, me, I’m going to go to File > Place Embedded.

Extra Credit : This is a new menu feature and partners with Place Linked.  If you place an item that’s Linked, changing that item in another document will be mirrored in this one. Really handy for web mock-ups or logo designs, in this case though, I need it as a stand-alone image, so I’ll unlink it and I can do with it what I please.

The layer has a cross through it and is ready to be sized, this is great. I want to resize it and it’s going to make it a Smart Object all in one.

Step 3 – Resize the Crowd

The bottom of my logo is going to be black, so I can move the crowd image up a little. I’ve also got a little room to move the image left or right.

Remember, this is a Smart Object, resizing this late if I choose will not harm the image, so this isn’t set in stone.

Step 4 – Black and White

This layer needs to be monotone, so I’ll add a Black and White Adjustment layer. I can tweak this if I want…. I don’t, but I could.

Step 4 – Add the Microphone

Next I add the microphone in the same way as the crowd. I’ll make sure this is centered horizontally. In Photoshop CC using the Smart Guides makes this nice and easy.

For Photoshop CS6 and before you can center horizontally by selecting all (Ctrl+A on a PC or Cmd+a on a Mac), select the Move tool (V) and then clicking the Center Horizontally icon in the contextual menu. Press Ctrl+D (PC) or Cmd+D (Mac) to deselect.

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Step 5 – Select The Wrong Thing

This sounds a little counter intuitive but to mask out the microphone I’m going to select the background. Because images at Fotolia come with a white background its easier to select this and reverse it than it is to select the object itself.

For more on selecting tips, see this video I made for Fotolia

Using the Quick Selection Tool I drag around the microphone to make a selection of the background and then press Shift+Ctrl+I (PC) or Shift+Cmd+I (Mac) to reverse the selection.

Next I’ll click the Create Layer Mask button at the bottom of the Layers Panel, and we have place the microphone on our background image.

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Step 6 – Make the Mic Pop

With the microphone in place it looks a little too shiny. I’ll add a Levels adjustment layer to dull it down a little and blend it into the scene.

I don’t want this adjustment layer to affect anything except the microphone layer. In CC this can be done by clicking the ‘Clip Layer’ icon at the bottom of the Levels Panel.

I’m just going to move the middle slider to the right. For me, I think around .42 works well here.

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To clip the Adjustment Layer in previous versions (and CC) there are a couple of ways;

a) When creating the Adjustment Layer hold down the Alt key. In the dialogue box check the ‘Use Previous Layer to Create Clipping Mask’

b) Create the Adjustment layer and then hold down Alt and move the mouse between the two layers. When the mouse changes to a box with a bent arrow, click down.

Step 7 – Add a Touch of Colour

I think this needs a little tint of blue. So, again to the Adjustment Layer menu, this time choosing Solid Color. The color picker pops up. I’ll pick a nice blue, if you’re following along I went for #1c2668.

Change the Blend Mode of this layer to Color.

Step 8 : The Ellipse

If you’re using CS6 or previous then see Step 8 – CS6

To make the ellipse I’m going to use a Photoshop shape layer. I’ve chosen this as it gives me the opportunity, in CC, to format it easily. What I want is a lighter colour inside the dark blue ellipse. Seems simple enough but there’s a trick to it;

Draw out the ellipse and have the settings in the contextual menu like this:

Dark Blue : #1c2668  Light Blue : #20a5ea

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Step 8 – CS6

Create the ellipse and add a stroke with the settings of the image above using the Layer Effects (how to do this is in Step 9) and then convert the layer to a Smart Object by right clicking the layer in the Layer panel and choosing Convert to Smart Object. Proceed to Step 9.

Step 9 – Stroke the Stroke

With the shape layer selected I click the Fx button at the bottom of the Layers Panel and then choose to add a Stroke entering the following, (CS6 the stroke will be much smaller):

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Because the stroke is larger than the shape’s stroke it appears on the outside.

Step 9 – Add multiple Effects to The Text

Type the two parts of the text separately, with a size of 195pt.  Select the layer with the top text, in my case the word Fotolia, and press Ctrl+T (Pc) Cmd+T (Mac) and rotate the layer by -9.5 degrees. You can do this by eye or by entering -9.5 in the contextual menu.

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I click on the Fx button again and for this text I add the following Outer Glow effect;

Step 10 – Adding Another Stroke

I experimented with adding another stroke and found I got the best results by making the text with the Outer / Inner Glow and found that and Outer glow and a Stroke worked well, but to get the Stroke onto the text I need to change the Text t a Smart Object, that way the stroke is added around the Glow, not over it.

With the text layer selected go to  Filter > Convert For Smart Filters.

Next I opened up the Fx dialogue box again and added the stroke;

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Step 11 – And Again

Repeat for the second line of text and line them up with the ellipse. The top layer should overlap the edge for the best result I’ve found.

Step 12 – Final Tweaks

Depending on your wording, you may want to make the text bigger. Ctrl+T (Pc) or Cmd+T (Mac) and drag out the handles, holding Shift will keep everything in proportion.

It really is up to you how the final piece looks of course, it’s not like it’s meant to look like anything in particular!

And there we are, we’re done!

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As always, a big thanks to Eric for supplying this super detailed tutorial. Check out more of his tutorials on his websiteYouTube and you can find him on Facebook and Twitter should you wish to get in touch with him!