One of the fastest growing trends we’ve seen over the past couple of years is the rise in the demand for infographics.

Infographics are the visual presentation of data or information in an efficient and informative style to allow content to appear more concise and structured.

Health food pyramid infographic, data and diagram

Nowadays the prevalence of tools such as Adobe Flash, HTML 5 and CSS3 allow for infographics to be animated, enhancing the user experience and the method in which content and information is visualized. Businesses therefore have become very savvy in using them as a way to attract potential clients as well as displaying information for educational and content purposes.

Hamburger & fast food info graphics

Creating an infographic is a simple, yet supremely effective way of tapping into what is proving to be a continuously popular image market place. Fotolia Contributor Robert Filip gives his process into the concept and design of best-selling infographics:

First choose the topic of the infographic based on what information is worth sharing. A good way to do this is to search for keywords and analyze statistics.

Next decide on your graphical theme.

The most effective infographics have a theme that relate to the topic; to achieve that the best thing to do is to analyze other images with the same subject. Other aspects to bear in mind are font style, icons and colour pallets to come up with a consistent theme.

To have a better overview, copy and paste all the gathered information to your workspace. Making a sketch to see how things are going to be arranged helps. If everything is correct, work on the separate elements. Finish up the infographic by aligning and adding some finishing touches.

Iceberg Concept Illustration

View some of our favourite examples of infographics in this dedicated gallery.