Antonio Portano was one of Fotolia’s top-selling contributors of last year, his deceptively simple images striking a real chord with people from all around the world.

What’s his secret? We asked him!

Living room

Fotolia: Hi Antonio. So, why do you think your images are so popular?

Antonio Portano: Firstly, this has been such great news and I’m glad to have found so many followers!

I believe my images are popular because the scenes portrayed are fairly “simple”, with no particular frills or decor, making it easy for customers to adapt them to their specific needs.

I spend a lot of time thinking about the combinations of materials, textiles and patterns used in each image to create something that “looks good” (or at least something that I’d like to live in!)

Interno con aria condizionata

Finally, I like taking care of the resolution to make each image suitable for the web as well as print.

Fo: When you started selling stock images was it a case of trial and error and adapting to market trends or did you know what kind of images you wanted to produce?

AP: I started with offering different types of stock images, mostly about my greatest passions: photography and 3D. Through time, I discovered that 3D was my strength and kept on creating more and more illustrations, paying attention to what was most popular and trying to find out why.

It was – and still is – a trial-and-error process, but it’s really fun!

Liivng roomFo: How do you stay up to date with current trends and forecast what will be popular in the future?

AP: Over the years, I followed a few established print magazines and design-related websites… but it’s a continual research and discovery. At the moment, I’m finding a great deal of inspiration from many Italian blogs on both architecture and interior design.

Fo: Thanks for your time, Antonio!

If you’d like to see (or buy) more of Antonio’s work then take a look at his Fotolia portfolio.