NEW YORK, NY, December 20th, 2012 – In December 2011, Fotolia created the successful TEN Collection Project with one goal in mind – to democratize digital creation by bringing together in a common project digital art, graphic resources and education. For the second season, Fotolia launches the TEN Collection Project with a new line up of notable international artists, 10 artists with an additional 2 surprise artists to be revealed later. These artists are invited to choose and express a theme of their choice, and in the process, share their professional tips with the Fotolia online community. Their PSD files will be offered for free, every month for 24 hours. Argentinean Digital artist Gustavo Brigante will open season two with artwork composed around the theme of Work.
TEN Season 2: an international casting
Creators with diverse cultural influences
On January 10th, Fotolia will re-introduce the experience of the TEN Collection with the first of 12 compositions. This time, Fotolia invited 10 notable international artists from Argentina, Brazil, Korea, Japan, Russia, Poland, Spain, United Kingdom and Germany. Fotolia will also present two “special edition” artworks from a French couple of artists, and an American artist, under a secretly kept format.
“Building on the success of Season 1 and the enthusiasm of creative communities present on the five continents, we could invite international artists this year who, not only will share their creative secrets, but also will be cultural ambassadors for their countries, through their testimonies and their creative choices. The selected artists are also totally free to express their universe in the works they propose. Fotolia therefore continues with its goal of democratizing digital art across borders,” explains Oleg Tscheltzoff, the CEO and co-founder of Fotolia.
Like season one, online users will have access to the PSD file of each artist each month, with all its layers and resources free for 24 hours. Each composition will come with a Making-of video shot in the artist’s country of origin, and translated into 12 languages, giving international viewers everywhere an education glimpse into the artist’s creative tips and techniques.
Up-close and personal, thanks to social media
Fotolia focuses more on social media in season two. Users will be able to discover a sneak preview on the TEN Collection Facebook page, the backstage Making-of video, featuring the artists as they goes about their day with their team, and interact with the artists live by chat, as well as a few other surprises a month prior to release. Interactive Q&A sessions between the artists and the followers will be set up on http://www.facebook.com/TenCollectionUSA. What’s more, Fotolia will offer its followers an exclusive extra 24 hours to download the free PSD!
TEN by Fotolia online shop
Fans can now own a piece of the TEN Collection. Fotolia’s TEN Collection Online Shop will allow users to buy various products with prints of the artists’ work directly: posters, t-shirts, and wall canvas with worldwide shipping.
A multi-platforms website
The TEN by Fotolia Season 2 website (http://us.fotolia.com/ten) was reimagined to enhance user experience and is now available on every hardware platform (PC/MAC, smartphones and digital tablets). Furthermore, the website and browsing experience have been upgraded to immerse users into the heart of the artist’s universe and highlight his/her creation.
A multichannel communication set-up
An offline and online media plan will be launched worldwide on December 20th. To promote this project, Fotolia benefits from the support of partners such as Adobe, Wacom and Behance.
Before the official launch of TEN Season Two on January 10th 2013, a “coming soon” page is available on the us.fotolia.com/ten website to present the concept to web users. They can subscribe directly online to receive availability alerts about each new artwork via the TEN newsletter. They can also access the Making-of videos, presenting the next artist and his/her upcoming work.
Argentina inaugurates Season 2
On December 10th, Fotolia will present the first artist, Gustavo Brigante. His composition will be available in PSD format from Thursday, January 10th 2013 for free and for 24 hours.
Gustavo Brigante is an Argentinean graphic designer and illustrator. He created a website in the 90’s with Javier Cencig, where they share their common passion for experimentation and graphic design. He worked for several clothing brands in 2001, and then broadened his works to other fields, like logo and type design. A self-educated and multidisciplinary artist, Gustavo likes challenge and risk. His references now include major brands such as Johnnie Walker, Hugo Boss and MTV, and he is part of the famous KDU crew. Gustavo Brigante now works in his own studio in Buenos Aires.
Ushering in this second season, Gustavo Brigante offers a composition on the theme of ‘Work’, entitled “Manos a la obra”*. The artist found inspiration in his Latin-American origins to create this work. “Digital art and graphism are a way to innovate and impress, especially when it comes to free compositions. I can therefore let a part of me express itself. I accepted to take part in this project because I self-educated myself. From my point of view, the best way to learn is to practice, and persevere.”
*Let’s get to work
A personal work, with Latin-American influences
“ After I chose the theme I wanted to use, I searched for the ideal visual to make this creation. Using Fotolia, I found it easy to find the photos. I wanted to make an image with very specific qualities (characters, outfits, etc.). In a few clicks, I found the ideal image, both from the style and general aesthetics points of view. As I came near the end, I needed one additional photo for the central portion of my work. I then took advantage of my connection with the TEN team to organize a photo session, in which the cameraman took part as a model. I then imported his photo into Photoshop. To obtain graphic consistency, I managed a few adjustments of colors, shades and exposure without damaging the original image. This allowed me to bring together stock images from Fotolia and the self shot photos. As for the methods and tools I used, I chose Photoshop and 3D, which enabled me to give another dimension to my creation. The last step, but not the least, was to integrate the shadows of its various elements. To learn more, see you on January 10th, 2013. »
To download the artist’s work in HD, and the TEN Season 2 press kit, click here
About the Fotolia TEN Project
A community and educational initiative, the TEN Project brings the collaborative efforts of Fotolia and two graphic communities, Wisibility and Amkashop together. Every month, for 10 months, Fotolia members can download for free the digital creation in PSD format of one of the 10 best digital artists, made from Fotolia images.
Over 3.7 million people prefer Fotolia for affordable, royalty-free images, graphics and HD videos. With the introduction of the Infinite Collection, Fotolia became the first worldwide microstock organization to offer both crowd-sourced and professional images on one site. Founded in New York City in 2004, Fotolia spans the globe with websites in 15 languages and offices in 22 countries. With over 20 million files to choose from, find it on Fotolia.com.