Apple Aperture
Apple focuses on professional photographers with a new post production software called Aperture.
Apple computer has recently announced a new post production application for professional photographers called Aperture. Aperture is deeply rooted in supporting the continued trend of professional photographers using RAW digital formats. The software is designed to use Raw files with such ease that photographers might mistake the files as Jpeg images. Aperture displays Raw files quickly as thumbnails, makes non destructive changes like color and contrast, quickly makes batch changes to similar files, and uses all of Apples knowledge of color management, and organization to improve the professional photographers workflow.
The Aperture Software is on display at the Photo Expo East in NYC. Shipments will begin in November for $499.00.
Check out more details below.
Apple Introduces Aperture
First All-in-One Post Production Tool for Photographers
CUPERTINO, California—October 19, 2005—Apple® today introduced Aperture, the first all-in-one post production tool that provides everything photographers need after the shoot. Aperture offers an advanced and incredibly fast RAW workflow that makes working with a camera’s RAW images as easy as JPEG. Built from the ground up for pros, Aperture features powerful compare and select tools, nondestructive image processing, color managed printing and custom web and book publishing.
“Aperture is to professional photography what Final Cut Pro is to filmmaking,” said Rob Schoeben, Apple’s vice president of Applications Marketing. “Finally, an innovative post production tool that revolutionizes the pro photo workflow from compare and select to retouching to output.”
“Until now, RAW files have taken so long to work with,” said Heinz Kluetmeier, renowned sports photographer whose credits include over 100 Sports Illustrated covers. “What amazed me about Aperture is that you can work directly with RAW files, you can loupe and stack them and it’s almost instantaneous—I suspect that I’m going to stop shooting JPEGs. Aperture just blew me away.”
Unique compare and select tools in Aperture allow photographers to easily sift through massive photo projects and quickly identify their final selections. Aperture is the first application that automatically groups sequences of photos into easy-to-manage Stacks based on the time interval between exposures. In an industry first, Aperture allows photographers to navigate through entire projects in a full-screen workspace that can be extended to span multiple displays, tiling multiple images side-by-side for a faster, easier compare and select. With Aperture’s Loupe magnifying tool, portions of images can be examined in fine detail without having to zoom and pan across large files. In addition, a virtual Light Table provides the ideal canvas for building simple photo layouts, allowing them to be arranged, resized and piled together in a free-form space.
RAW images are maintained natively throughout Aperture without any intermediate conversion process, and can be retouched with stunning results using a suite of adjustment tools designed especially for photographers. Aperture’s nondestructive image processing engine never alters a single pixel of original photos so photographers have the power and flexibility to modify or delete changes at any point in the workflow. As Aperture allows users to create multiple versions of a single image without duplicating files, photographers can experiment without risk of overwriting the master image or using up large amounts of hard drive space. Aperture images can also be launched directly into Adobe Photoshop for compositing and layer effects.
Aperture features a complete color-managed pipeline with support for device specific ColorSync profiles and a set of high-quality output tools for photographers to showcase their work. Print options include customizable contact sheets, high-quality local printing and color-managed online prints. Aperture provides a deceptively simple layout environment where photographers can quickly create and order custom professional-caliber books and publish stunning web galleries. Aperture makes it easy to back up an entire library of images with a single click and streamline complex workflows with AppleScript® and Automator actions.
Pricing & Availability
Aperture will be available in November through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $499 (US). Full system requirements and more information on Aperture can be found at www.apple.com/aperture
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
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