Kodak Woos Women
Kodak tops the charts with Women. The recent Lyra market study shows Kodak as the preffered digital camera provider for women.
Kodak has a way 
with the ladies! A recent study by the marketing research company Lyra shows that over 20% of women use a Kodak camera and only 10% of men choose Kodak. Lyras research shows that women prefer the easy share system because they are uncomfortable with technology. Men on the other hand are willing to play, tweak, and adjust all the little features of a camera and prefer other brands with those extra features. The top camera brand for men was Canon at 17% followed by Sony.
With the vast majority of women as the “memory makers” in the family, camera manufactures should be taking lessons from Kodak. It is interesting to note that Kodak not to long ago was not a leader in the Digital camera market. A strong brand, creative marketing, and an easy to use product can lead a company to victory.
Press Release:
Kodak Tops the List of Digital Camera Brands Preferred by Women
New survey from Lyra Research shows differences in digital camera brand preferences by gender
Newtonville, MA (April 20, 2005)—According to Lyra Research's 2004 U.S. Digital Photography Survey, more than 20 percent of women surveyed use a Kodak digital camera, while only 10 percent of men made Kodak their brand of choice. Men appear to prefer Canon digital cameras, with almost 17 percent of male respondents using that brand.
"The explanation is that women in general are less comfortable with technology and therefore are more attracted to trusted brands," says Charles LeCompte, president of Lyra and director of Lyra's Digital Photography Advisory Service. "And the biggest brand in photography is, of course, Kodak."
The primary goal of the survey was to examine the photo-printing behavior of a representative sample of U.S.-based digital photographers. The survey also asked users about many other issues, including their photo-taking, photo-storage, and photo-sharing habits and their use of camera phones. Further gender differences identified include that women own less equipment in general than men, do less with the equipment they own, and prefer products that are technologically the simplest. Perhaps most interestingly, women prefer printing direct from their camera or direct from a docking station. At least some of these differences can be attributed to the busy lives that many women lead—many juggle child and family care with taking care of their homes, running home businesses, and/or working full-time jobs for others, all of which limits their time to explore and adopt more complex technologies.
This information can be found in Lyra's Digital Photography Advisory Service, an online competitive research service for marketing and product managers in the digital camera, photo-quality printer, and online photo-service industry. Lyra recently announced that a new team headed by Lyra President Charles LeCompte will manage all content and client support for the service, including industry trend analyses, primary market research, and product forecasts for digital camera, photo-printing, and online photo-service markets. Steve Hoffenberg and Larry Jamieson, senior analysts and experts on digital cameras and photo printers, respectively, advise and contribute to the service's direction and content. Suzanne Boozer, a research analyst for Lyra, contributes written analysis to the service. More information on the Digital Photography Advisory Service can be found at www.lyra.com.
About Lyra Research
Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, and custom consulting.
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