Face Priority Auto Focus

People are the subject of most photos taken by amateur and professional photographers. To help ensure those image are sharp and redeye free Nikon has developed a Face Priority Auto Focus, In camera Red-Eye Fix, and D-Lighting modes to help enhance pictures of people. These features will be available on the new line of Nikon Coolpix digital cameras including Coolpix 4600, 5600, 5900, 7900 and S1.

Face Priority Auto Focus Ensures Sharp Portraits

Imagine a camera smart enough to find a face in a scene. Nikon's new Face-Priority AF can do just that when selected using the amera's Portrait Scene Mode. As its name suggests, Face-Priority AF uses technology transparent to the user to actually identify up to three faces within a scene and then sets the camera's focus point accordingly. The function even brackets the faces on the camera's LCD screen and tracks the faces if they move about during composition. With multiple faces, the camera will determine its focus points based on the closest subject within the shot. The bracket shows confirmation once focus is locked and then turns green to prompt the user to take the picture. The result is crisp, sharp portraits at the press of a single button.

"Face Priority AF is a revolutionary step forward for the everyday snap shooter," said Bill Giordano, General Manager of Marketing for Nikon Inc." This state-of-the-art technology, makes taking beautiful snap shots as easy as turning on the camera, framing the shot and pressing the shutter release. It's really that simple."

In-Camera Red-Eye Fix Says Goodbye to Red Eye

Beyond faces, most Nikon Coolpix cameras can automatically detect and remove red-eye directly within the camera with Nikon's exclusive In-Camera Red-Eye Fix(TM) technology. This elegant solution to common red-eye pictures detects and corrects red eyes in most typical situations without the need to press buttons or select and highlight the eyes in playback. Nikon's red-eye solution is completely transparent to the user and the result is simple – less red-eye photographs straight from the camera.

D-Lighting Addresses and Eliminates Dark Photos

Tricky lighting situations or insufficient flash can sometimes lead to dark photographs. Nikon's new D-Lighting function is a tool to fix problems that occur with excessive backlighting and underexposed images from affecting the quality of the resulting pictures. D-Lighting, selected in Playback, automatically compensates for insufficient flash or excessive back lighting in order to obtain a balanced exposure throughout the frame. After applying D-Lighting, the camera saves the original image and a corrected copy to the camera's internal or removable memory. An application of D-Lighting can literally turn a dark, throwaway shot into a frame-able memory.

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