PhotoFlex sheds "New Light" on Photographers Problem
How do you photograph a mirror and other shinny objects? Well Photoflex a top lighting manufacture has the answer.
Photographers who shoot highly reflective products can tell you it isn’t easy. It is just like taking a picture of a mirror. As we all know mirrors reflect everything from the camera and photographer to the dark hallway behind you. Many photographers will setup elaborate white drapes and studio lights to photograph simple objects like coins, stainless steal, mirrors, and jewelry. These studio tricks can take many hours to setup costing time and money for clients or the photographer.
To solve this problem Photoflex, a popular photography lighting manufacture has designed a portable tabletop tent. The product is called LiteRoom. It is perfect for photographing small products with either flash or continuous light sources.
While the new LiteRoom works effectively with strobe and flash for nearly shadow-free lighting, it creates even softer, more diffused and dramatic light when paired with Photoflex's Starlite kits that feature SilverDome nxt softboxes.
"A Photoflex shooting tent-softbox kit combination provides double diffusion for impressive, professional-caliber lighting, and proves especially useful when photographing highly reflective objects such as glassware, coins, jewelry, gems, and artwork," Reeves states.
See example here 
This ring was shot using a medium sized LiteRoom. See the even lighting with no distracting reflections.
"Our new shooting tent has been engineered with an emphasis on superior quality and durability, from the white diffusion fabric to bottom edges reinforced with white nylon webbing. Flexible steel rods with aluminum bullet tips support the shooting tent, just as they do Photoflex softboxes. And Photoflex's Quick-Release Corners make setup and teardown quick and easy."
The LiteRoom comes in sizes of medium (24.5x32"/62x81cm, with a height of 17"/43cm) and large (34x45"/86x114cm, with a depth of 24.5"/62cm).
Arced exterior walls allow continuous, uninterrupted gradations of light. The translucent fabric has a one F-stop diffusion rating, just like Photoflex softboxes and the company's LiteDisc and LitePanel reflectors and diffusers.
Shooting ports are positioned on top and at one end of the LiteRoom, where a zipper runs in an arc from one corner to the other. The zipper permits easy placing and replacing of objects and positioning of the camera, then zipping back up around the camera lens to keep out unwanted light.
At the other end of the LiteRoom, a vestibule extension with a flap provides increased interior height for objects to be photographed as well as the use of lighting from a rear angle. Interior Velcro® tabs allow easy attachment of background paper or fabric before lighting is positioned to face the sides or top.
An open bottom lets photographers choose their own background and foreground flooring. For example, a light table can be used for easy silhouetting of subjects and achieving soft, professional-quality results.
The new shooting tent also comes with an instructional CD with assembly information and lessons that use photo-by-photo setups to help users maximize the product's capabilities and take better photos right away.
Retail price for the Medium LiteRoom (ST-MD) is $174.95, and the Large LiteRoom (ST-LG) is $249.95.