PMA says Digital Print Volume Up.

The PMA (Photo Marketing Association) shows significant print growth from digital cameras. Home printing decreased while retail and online printing increased. Home printing still owns the lion share of the all prints made from a digital camera at 51%. For more information check out www.pmai.org

February PMA Processing Survey shows volume of prints from digital camera images increased 75 percent

The volume of prints made from digital-still camera images increased by 69 percent for the year ending in February, according to the most recent PMA Processing Survey. Online printing growth has accelerated reaching 207 percent in the 12 months ending February. Printing volumes on retail minilabs grew more than twice as fast as the overall rate of 69 percent. Growth in home printing has slowed down in the past few months. For the period of March 2004 through February 2005, the volume of prints made at home grew by only 18 percent, the lowest growth rate reported so far. This is also below digital camera unit growth which exceeded 35 percent in February.

The rapid growth in the volume of prints made by retailers or on kiosks has resulted in the shift of digital printing share away from home printers and towards other printing options. For the year ending in February, 51 percent of digital prints were made on home printers, down from 73 percent in the year earlier period. Including prints made on kiosks, local retailers nearly doubled their share as their percent increased from 18.8 to 35.1 percent (the sum of retail and kiosk methods, excluding online orders). The online share reported here includes orders placed at both brick-and-mortar and pure online service providers. For the period of March 2004 through February 2005 this share went to 10.4 percent from 5.7 percent the previous year. According to the survey, as of February, almost one out of five prints ordered online were picked up at a retail location.

The rate of decline in national film processing activity has accelerated reaching 13.3 percent in the 12 months ending February with much higher estimated declines in the months of January and February. The mix of formats associated with processing continued to shift in favor of one-time-use cameras. That component represented 24.9 percent of the total processing volume during the 12 months ending February 2005.

For the complete survey, visit the Market Research area of www.pmai.org. From there, click on Monthly Printing and Camera Trends. Additional surveys and reports are also available for download.

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Posted by chad on 02:29, May 6 2005

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