A 24-year-old Polish graphic designer has won an ad campaign worth £140 000! The self-educated man, not yet in the public eye, comments on this unprecedented opportunity granted by Fotolia
London, October 18th, 2012. From September 10th to October 10th, Fotolia set digital creation on fire with the « TEN by Fotolia » contest. This project invited every digital art fan to challenge 10 digital artists on the works for the TEN project (10 artists, 10 themes, 10 months and 10 PSDs). Great prizes to the value of £160 000 were on offer. The 1st prize winner would earn an international ad campaign, worth close to £ 140 000. A true Facebook success, the contest was won by a young Polish digital artist; his original composition, created on the Travel theme, was selected from among 1,260 works, posted by contestants from 20 different countries.
« TEN by Fotolia »: a thundering success on Facebook
After the launch of the TEN Collection, which gave digital artists free access to source files created by major designers, Fotolia introduced the « TEN by Fotolia » worldwide contest.
The aim: to invite digital designers everywhere to challenge each of the 10 artists of the TEN project on his composition.
To enter, one simply had to visit the http://www.tencollectioncontest.com Facebook page, and submit a work on the same theme as the artist being challenged (business, family, travel, food, lifestyle, street art, mobile, drinks, abstract art or money). On October 10th, a jury (including the original artists of the TEN project, as well as members of the Fotolia team and from the graphic design communities Wisibility and Amkashop) chose a winner for each of the 10 categories, including one overall winner.
« In one month, our Facebook contest page collected 1260 works coming from 20 different countries, with a majority of French, American and Italian contestants. They raised a strong interest online, with 35 000 « Likes » on Facebook, and a viral range of above 250 000 people. This very satisfactory result was justified by the general quality of entries. The winning entry, Sebastian Powszuk’s work, perfectly answers the initial brief, as much from the creative as from the technical point of view: shadows and lights management, and photo editing in general. We are all the more satisfied that our big winner is a young designer, publicly unknown so far. Thanks to our initiative, he gets a unique opportunity to see his work promoted in the international professional press, and will thus benefit from worldwide visibility », explains Oleg Tscheltzoff, CEO and co-founder of Fotolia.
Sebastian Powszuk, an unkown prodigy
A graphic designer and a webmaster for the distribution company Biapol, in Warsaw, Sebastian Powszuk cannot believe he won the Fotolia contest. «When the image bank told me I had won, I couldn’t believe it», he spontaneously declared. Attracted to the graphic design and digital creation sectors since he was a kid, this self-educated 24-year-old finds inspiration from online sources, and more generally from everything that surrounds him (movies, books…). He describes himself as a perfectionist: « I cannot sleep until I have finished what I started. For the Fotolia TEN contest, I worked during a whole week-end on my composition, taking only very short breaks. »
This was Sebastian Powszuk’s first time ito enter a creative contest. A concluding first try for this graphic designer, who wanted to go beyond his own limits in terms of creativity, and thus complete his portfolio.
« I chose the Travel them, first because I’ve been dreaming of a trip around the world, and second, because François Leroy’s work seemed to me to be the technically most complex one, and therefore the most interesting to challenge. His work left nothing to chance, so in order to do as well, I really had to outperform myself. I regularly use Fotolia resources in my personal and professional works. The imposed images here stuck perfectly with my creative vision for Travel.
My workpath went so: rising of the first ideas, gathering of the pics for photo editing, composition sketching, and working on proportions.»
Until today, Sebastian Powszuk’s biggest « fans » were no one but his coworkers, in the local company Biapol where he has been working for a year. Even though his work is acknowledged in Poland, this young artist has so far never had an opportunity to promote his talent abroad. Thanks to Fotolia, his work is now about to be printed in the international specialized press. A real première in the graphic design sector, which the image bank plans to repeat very soon.
Alongside the ad campaign, Sebastian Powszuk won numerous other prizes, worth more than £ 3 000, offered by Fotolia and the operation partners Adobe, Wacom, Tuto.com and Amkashop.
9 more winners, and 4 special prizes
The jury selected a winner for each of the nine other contest themes, who will win prizes worth more than £ 1000 each, offered by Fotolia and its partners.
Authors of 4 additional works are each awarded, for their creativity and the enthusiasm they generated on the Fotolia Contest Page, a copy of Adobe Photoshop CS6 Extended software, and a Fotolia 1 month subscription.
Works from all the winners are available at : http://www.tencollectioncontest.com
Works from all contestants are available at : https://www.facebook.com/TenCollectionCommunity/photos_stream
Over 3 million people prefer Fotolia for affordable, royalty-free images, graphics and HD videos. With the introduction of the Infinite Collection, Fotolia became the first worldwide microstock organization to offer both crowdsourced and professional images on one site. Founded in New York City in 2004, Fotolia spans the globe with websites in 12 languages and offices in 20 countries. With over 19 million files to choose from, find it on Fotolia.co.uk.
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Pierre Doucin alias Soemone, Xavier Bourdil alias Trust in Elements, EmericTrahand alias Takeshi, Le studio Hellohikimori,Julien Morel alias Joolz, François Leroy alias Graphic Travelling, Julien Donot alias Pulssart, Brice Chaplet alias Xerty, Nicolas André alias Neopen, Damien Vignaux alias Elroy
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